L'Oréal Professionnel
Loréal Group is the world’s largest cosmetics and beauty company, headquartered in Clichy, France. Founded in 1909 by chemist Eugène Schueller, L’Oréal began with a single revolutionary hair dye formula and has since grown into a global leader in beauty products, including skincare, haircare, makeup, and fragrances. L’Oréal is particularly renowned for its contributions to the haircare industry, offering a wide range of products for professional salons and everyday consumers.
Core Product Lines
L’Oréal Professionnel’s Metal Detox range is designed to protect hair from metallic impurities, which can come from hard water, pollution, or chemical treatments. These impurities can lead to hair breakage and color issues. The Metal Detox products feature Glicoamine, a molecule that neutralizes harmful metals within hair fibers, ensuring vibrant color and stronger hair.
The Absolut Repair Molecular line stands out due to its innovative molecular repair technology, which targets damage at the core of the hair fiber rather than just coating the surface. This approach rebuilds the molecular structure of hair, restoring strength, elasticity, and suppleness from within. Unique Features: Deep Penetration repairs up to 89% of the molecular structure in one use, unlike traditional products that focus on surface-level repair. Contains peptide bonders and five amino acids, along with Gold Quinoa and Pro Quinoa Complex, which nourish and protect hair without weighing it down. Rapid Results: Clinically proven to reverse two years of damage in a single treatment, offering instant transformation and long-lasting resilience.
